“Atlantic City has had some amazing ups and downs,” Allen said. “The Hard Rock brand is alive and doing very well and the one thing that we are extremely confident about is it will create the curiosity to come to Atlantic City,” Allen said, adding that the added cost was no issue for the company because they were ‘going to do it right or not do it at all.’īefore Donald Trump became President, he was the owner of what he called the “Eighth Wonder of the World.” The Trump Taj Mahal in Atlantic City, now known as Hard Rock Hotel & Casino Atlantic City, was built in the ‘90s for $1.2 billion. Despite the extra cost, the Seminole Tribe of Florida funded $400 million of the project in cash, paving the way for the new site to be complete with no debt.

Hard Rock Hotel & Casino Atlantic City was originally slated to cost nearly $400 million to construct, but the end result cost more than $500 million. The location has already created 3,000 permanent jobs. “It shows the commitment that we as an entertainment brand, a hospitality brand, bring to Atlantic City,” Allen said.ĭespite recent reports that tourism in Atlantic City decreased 1.2 percent in 2017, Allen believes the opening of the Hard Rock will help create a significant economic boost. Fifty-nine other shows are already available and Allen said that nearly 300 shows are already booked, including Florida Georgia Line, Frankie Valli and the Four Seasons, Stone Temple Pilots, Counting Crows, Steely Dan and Kid Rock.Īllen said he was told this was the first known time in history that an entertainment company launched 60 entertainment acts at one time. A video shown at the press conference announced performances will kick off July 5 with Third Eye Blind.

The reconstruction will also feature a Howie Mandel Comedy Club and two separate arenas – one being the Hard Rock Live at the Etess Arena with a capacity of more than 7,000. Now, in nearly record time, the new Hard Rock Hotel & Casino Atlantic City is slated to open June 28.ĭuring a press conference April 18 at Hard Rock Cafe in Times Square, Jim Allen, CEO of Seminole Gaming and Chairman of Hard Rock International, announced the 17-acre site includes a 400-seat Hard Rock Café, 150,000 square-feet of event space, 2,200 slots and 125 table games with 2,000 upscale hotel rooms.

It was only one year ago when Hard Rock International announced a multi-million dollar plan to purchase Donald Trump’s Taj Mahal Hotel.

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